Under Elon Musk Twitter/X really has become worse. Twitter is in the news constantly and It is nothing more than a cesspit of hate speech (disguised as free speech) and creatives can no longer gain any kind of meaningful growth.
Before delving into Elon Musk’s takeover, let’s rewind to a time when the acquisition wasn’t even a possibility.My background is in Book Blogging. I’ve always been an avid reader. As a child I would seek out the library and devour everything I could from horror to fantasy. It took me away from a childhood that didn’t serve me well. Then came 2019 and I begun book blogging. I didn’t really know what I was doing but it was fun!
The Book Blogging Journey
In the pursuit of sharing my thoughts with like-minded others, I started a Twitter account.
Until then, my social media was limited to Facebook and rarely used Instagram. I perceived Twitter/X as more news/celebrity-focused. I hesitated to share my reviews there, but it turns out I didn’t need to worry. In the space of six months, I’d gained my first 2k followers, which for a book blogger seemed like pretty good growth! By 2022 I’d just celebrated my 6k follower milestone…I was ecstatic.
Little did I know what was around the corner. The news of Elon Musk’s proposed takeover of Twitter/X had been talked about for months, but I think like others, didn’t think it would amount to much. He wanted to buy it to rid the platform of its ‘supposed bots.’ I’m not denying that it had its problems with bots but over on book twitter, I never really experienced it much. I did however become concerned with his talk of allowing free speech to roam freely on the app. You just know that that is code for say whatever you want without repercussions. Racism, homophobia and hate now reign supreme on the app. The internet just doesn’t work like that.
Musk’s Dreaded Takeover
So, Musk took over and upon hearing platitudes that things would remain unchanged, that it was just a different captain at the helm, I scoffed. I knew that Twitter/X wouldn’t be the same. They were apparently still committed to content moderation; I just didn’t realise that they would be committed to moderating the wrong type of content. This resulted in Twitter/X firing the vast majority of their safety staff.
Book Blogging on Twitter/X was relatively easy. It was a wonderful space for creatives in our community to share posts, give book recommendations and just make some really good virtual friendships. There really wasn’t much more to it – I commented, shared and was kind to others, my account grew and grew quickly. Consistently, I would gain followers and interaction, usually about 1k followers a month at the latter end. However, that has all changed since Elon Musk’s takeover of Twitter/X.
So, has growth really stagnated?
This was the kind of post that did exceedingly well on Twitter/X but now get’s nowhere near the traction i previously did from the platform. 6 Ways to Rock your Pinterest Game for Book Blogging.
Since Musk’s acquisition my book blog has stagnated. I haven’t really moved away from 6,070 followers. I’ve gained a few then lost them. I’m unsure if that’s from bots or from people that have given up with Twitter/X and left for different platforms. Believe me, I’ve been very tempted to do the same. It’s seems like an impossible platform to really gain any kind of traction on if you’re a creative.
My thoughts on this are not alone – I’ve made the quotes anonymous, but these are from some creatives in the Book Blogging community.
With paid for blue ticks, hate speech and the stalling of growth, people have rightly sought out different platforms to share their creativity. Instagram Threads and Bluesky being the two that seem to stand out from the rest. I’m trying them both at the moment, and I’m getting growth but really, it’s hard to tell if their growth capabilities are the same until I reach the 6K mark. Until then, it’s a bit of a social experiment.
Until I find a viable alternative it remains a fact that Twitter/X has stagnated growth for creatives.